Evolve
Event ID System - 2024
For my event design project, I created a cohesive visual identity for Evolve, an exhibition where digital media students present their best work to professionals in the industry. The goal of the project was to design a suite of materials that not only represented the creativity of the students but also conveyed a professional, polished image to the workforce audience. Using Adobe Illustrator and InDesign, I developed a consistent design system that tied together every piece of collateral.
The deliverables included a full event program, attendee badges, informational cards, and promotional posters. Each element was carefully designed to balance clarity with visual impact, ensuring that the event branding felt unified across print and digital formats.
The program provided structure and flow, the badges offered personalization, the cards highlighted key projects, and the posters served as bold visual anchors to attract attention and generate excitement.
To maintain authenticity and align with institutional branding, I followed the University of Houston’s official color guide throughout the project.
This choice reinforced the connection to the university while allowing me to experiment with typography, layout, and hierarchy to create a modern, engaging look. The result was a professional event package that elevated the student showcase and demonstrated my ability to design across multiple formats with consistency and creativity.
Have a project idea that’s been buried for too long? Let’s dig it up and bring it to life through thoughtful design and creativity.
